The Humor Page
Hey, if we can't laugh at ourselves, who can we laugh at?
Field Guide to Ad Lingo
(Just a thought... why does so much of this seem to apply to Dyson vacuum cleaners?)
- NEW: Different color from previous design.
- ALL NEW: Parts are not interchangeable with previous design.
- NEW & COMPLETELY DIFFERENT: Now sourced from China instead of the US.
- EXCLUSIVE: Imported product.
- UNMATCHED: Almost as good as the competition.
- FOOLPROOF OPERATION: No provision for adjustments.
- ADVANCED DESIGN: The advertising agency doesn't understand it.
- LIMITED OFFER: We need to get rid of these last two pallets of this junk.
- NOT AVAILABLE IN STORES: We hope you're dumber than store buyers.
- IT'S HERE AT LAST: Rush job. Nobody knew it was coming.
- LIGHTWEIGHT: Flimsy.
- FREE ESTIMATES: As required by law almost everywhere.
- FIELD TESTED: Manufacturer lacks test equipment.
- HIGH ACCURACY: Unit on which all parts fit.
- FUTURISTIC: No other reason why it looks the way it does.
- AS SEEN ON TV: Useless but flashy.
- REDESIGNED: Previous flaws fixed - we hope.
- NEW VERSION: All previous flaws fixed - we hope.
- DIRECT SALES ONLY: Factory had a big argument with distributor.
- ISO 9001: We don't know what this means, either.
- FEATURE: A bug the programmers couldn't get rid of.
- QUALITY ASSURANCE: Compiles... first screen comes up... ship it.
- YEARS OF DEVELOPMENT: We finally got one to work.
- BREAKTHROUGH: We finally figured out a use for it.
- MAINTENANCE FREE: Impossible to fix.
- MEETS ALL STANDARDS: Ours, not yours.
- HIGH RELIABILITY: We made it work long enough to ship it.
You've Been in Graphic Design Too Long When...
- You’ve almost rear-ended the car in front of you because you were analyzing a font on a billboard.
- You’d rather study the pattern on your boyfriend/girlfriend’s shirt than listen to what he/she has to say.
- You’ve learned your lesson and stopped using the word “final” in any file name when saving.
- You clean your keyboard more often than you wash your car.
- You’ve given up trying to explain your projects to non-designers.
- You’ve actually paid for a font.
- Just the phrase “PC vs. Mac” can make you leave work for the day with a migraine.
- You outline the empty areas on comps and label them “white space” for the client's benefit.
- You get very good at statements beginning, “Yes, we could fit that in, but...”
- You describe colors by Pantone number.
- You can’t go to a restaurant without secretly critiquing the menu design.
- You can tell what software was used to compose a page.
- You think it's funny that Adobe means molded out of mud.
- You have an amazingly large font collection, and an amazingly short temper.
- If you had a penny for every mouse click, you would have been a billionaire 10 years ago.
- You remember that this was all once done without computers.
- ...You wish you were doing it without computers.
Explaining Things to a New Generation
- Blank Reg: Here, take this.
- Girl: What's that?
- Reg: It's a book!
- Girl: What's that?
- Reg: Okay... it's a nonvolatile random-access memory storage unit. Very rare. Everyone should have one.
- Girl: For what?
- (Probably the same girl who doesn't understand why Humphrey Bogart didn't just call for help on his cel phone.)
Instructing the Customer (aka There Are Lawyers in the House)
- On an hairdryer: Do not use while sleeping.
- On a bag of potato chips: You could be a winner! No purchase necessary. Details inside.
- On a bar of Dial soap: Directions: Use like regular soap.
- On a frozen dinner: Serving suggestion: Defrost.
- On a hotel-provided shower cap: Fits one head.
- Printed on the bottom of a packaged dessert: Do not turn upside down.
- On the same dessert: Product may be hot after heating.
- On packaging for an iron: Do not iron clothes on body.
- On a bottle of children's cough medicine: Do not drive car or operate heavy machinery.
- On Nytol sleep aid: Warning: May cause drowsiness.
- On a string of Chinese-made Christmas lights: For indoor or outdoor use only.
- On a Japanese food processor: Not to be used for the other use.
- On a package of peanuts: Warning: contains nuts.
- On another package of peanuts: Remove shells before consuming nutmeats.
- On an American Airlines packet of nuts: Instructions: open packet, eat nuts.
- On a chainsaw: Do not attempt to stop chain with your hands.
- On a child's Superman costume: Wearing of this garment does not enable you to fly.
- On a cheap hammer: Do not use to strike hard objects.
Spottings (All Real!)
- On a construction truck: QUALITY FREE ESTIMATES
- On the sign of The Brake Shoppe, Arden Way, ca. 1980: INTEGRITY IS OUR SERVICE
- Bumper sticker ca. 1990: WELCOME TO CALIFORNIA. WHEN YOU LEAVE, TAKE JESUS WITH YOU.
- Business name, with 3-letter logo: AIR SYSTEMS of SACRAMENTO
- Another business name: ASSURED SHREDDING SYSTEMS
- Big O Tires sign, at night, with unfortunate wiring problems: BigOT
A Sight to See
![]()